We are venture builders
Our Mission
We turn fresh ideas into prototypes, test them in the market, and select winners for additional funding and a full commercial launch.
Our Process
Phase 1
Idea Laboratory
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Phase 2
Market Verification
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Phase 3
Beta Launch
covered by first $50K investment
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Phase 4
Newco
$500K+ pre-seed investment
Market Verification Process
We only move forward on any project based on confirmation in the market that there is demand for the product or offering. Projects that do not receive sufficient positive feedback are re-configured or shut down. The goal is to ensure that we are investing in projects with the highest likelihood of success.
“Validated Learning”is how you measure progress in a startup.
We are looking to BUILD the next…
We focus on digital, scalable projects that don’t require massive capital to build.
Founder Free Startups
Good founders know how to pivot when they run out of money.
Great founders know how to pivot before they run out of money.
At The Idea Factory, we don’t count on founders to make that decision.
Our Team
Rob Toomey
Jamie Thompson
Steve Amos
Advisory Board
Christine Pizzo
